Joina

Joina is a health and fitness app designed to help users build exercise habits through daily challenges. However, the app has faced problems getting more users to commit to a monthly subscription. To address this issue, they wanted help researching their base to gain insights into their preferences and needs to enhance conversion rates. Problem

Royal Swedish Yacht Club (KSSS)

KSSS is one of the world’s largest, oldest, and leading yacht clubs, founded in 1830, with nearly 6,000 members. The club’s focus is on sailing, offering a wide range of activities for all ages and skill levels. KSSS organizes yacht races, ranging from smaller local events to large international competitions. The club also operates five