Royal Swedish Yacht Club (KSSS)

KSSS is one of the world’s largest, oldest, and leading yacht clubs, founded in 1830, with nearly 6,000 members. The club’s focus is on sailing, offering a wide range of activities for all ages and skill levels. KSSS organizes yacht races, ranging from smaller local events to large international competitions. The club also operates five guest harbors and supports elite sailors in their pursuit of Olympic ambitions.

Problem

KSSS has been working to digitize its historical artifacts by creating a database for secure storage and a platform to showcase the club’s rich history. The objective was to develop a system that is easy to navigate and user-friendly, taking into account the diverse demographic of the club. This ensures that members of all ages can easily maintain and update the database, helping preserve the club’s legacy for future generations.

Solution

The outcome was an interactive timeline that enables the users to explore the events in the yacht club’s history over time. The client requested the ability to organize content into multiple timelines. This was addressed by implementing a straightforward tagging system, which allows users to easily filter and view specific periods or themes, ensuring a streamlined and intuitive browsing experience.

Previous solutions

The client wanted to make the history more interactive by using a timeline format. Earlier attempts to develop a website with this concept were made, but the designs were basic, low-fidelity, and had not been tested by users.

Process

Research

Survey

The client had limited insights into their users and the level of interest in their history. To address this, we conducted a survey that provided valuable data. This would help both us and the organization gauge interest, better understand the demographic, and learn what they wanted from the archive.

User flow

UI Process

Lo-Fi Example

User testing

We decided to do A/B testing. We did the five user tests and got feedback that helped us to make a good design.

Wireframes

Finished Design

Result

KSSS expressed satisfaction with the research and features we delivered and then took the next step by implementing them into the website.

Personal learning

This is our first time working with a front-end development team, and it was also my introduction to the agile methodology. At first, my team felt overwhelmed by the numerous weekly meetings and found it difficult to keep up with the pace. They preferred shorter, daily check-ins instead. To accommodate this, we adapted the agile process to suit their needs, introducing key roles like project owner and scrum master to improve communication. This tailored approach helped simplify interactions and enhanced our collaboration, making the workflow smoother and more effective.